Online Marketing


We have to admit, mastering the art of online advertising is tough. It seems to involve weaving expert knowledge across a board range of skill sets. If it would have been easy, no would have been making a fuss about it. In the virtual world, online advertising is quite complex. It is like a surface of the water and you don’t know the depth. If you don’t take proper steps and are not careful, you might just sink. And it is important to realize that we are not talking about search engine optimization. Amateur entrepreneurs believe that SEO is necessary for online advertising but in this case, it is different.

For selling a business, advertising is necessary for reaching the target audience. This art can be quite helpful in saving time and getting potential buyers. However, it can be costly as well when you are not careful. You must know the hardships of advertising online before you take a step in its direction. But this also raises a question.

So how come you are able to reach your potential buyers without harming your business? Actually, it is clear that advertising business and making traction will either consume a lot of money or time. You also know that you cannot spend the former but you are willing to take a gamble on the latter. Thus, you need to know the right strategies before you jump to advertise your business.

How to advertise your business online for sale

For an entrepreneur who loves technology, building an online business on a shoestring budget is not a fantasy. It is a reality but we cannot say the same about those who are not related to technology. For such people, creating the right strategies can be a costly and painful experience. Not every person supports the budgets of making such mistakes. Can you make a mistake that will cost you thousands of dollars?

No, you cannot afford it at all. Yet, it is quite significant to keep in mind that attempting any of these marketing methods which are low in the budget does not guarantee you success. Most of these methods need in-depth knowledge in their own respective areas. It is like knowing the depth of an ocean before attempting to dive in. Still, these are some of the most incredible skills that one can utilize for advertising online without having to invest a large amount of money.


Blogging is not only one of the easiest methods but it is also one of the most complex methods of advertising. Building a blog for the means of selling your business can be tricky. You have to make sure that you are not revealing too much information about your business while still advertising. It is a cost-effective way of reaching a large base of audience. It needs persistence, passion, and an inherent understanding of the matter. You must also know how to advertising in a blog.

Blogging can prove to be helpful in reaching numerous eyes. However, it also seems to pose a threat to the business. For instance, a large organization should not think about using this method. Large organizations have to protect their integrity and confidentiality and that is why they cannot advertise their business openly. It affects their secrecy and that is why they have to advertise in a confidential manner. It is, however, useful for small businesses who work openly.

There are several ways of blogging and it is up to you to choose the best method. First of all, you can learn to create blogs by undergoing different courses. It can give you the necessary expertise to create them. You can also hire a blogger for developing quality blogs which can reach a wider audience. The first option is preferable because it needs only a little investment and also offers you the knowledge for creating reliable blogs.


Do you wish to reach an engaged and large audience of buyers? If you wish to sell your business without the wastage of time, you should create a short video. You can choose a popular platform that is utilized by countless people. For instance, YouTube is a video platform which is used for advertising as well. You can launch a compelling and high-quality video on the platform to be watched by viewers. Automatically, it can reach the most attractive buyer.

Although you might find it time-consuming, it is one of the best ways of advertising online. Making a short video about your business is more interactive than creating a blog. After all, viewers seem to prefer a visual experience more than reading. Blogging can be useful as a primary method but having a short-video proves to be effective as a back-up. You can provide the video to your chosen buyers and let them know about your business.

There is one thing that you should keep in mind. The video has to cover only the necessary information like the nature of business and some general functions. And you should make it as short as possible. Sometimes, watching a long video can bore viewers.

Like other low-cost strategies for online advertising, it takes some time for reaching your audience. But you will be able to observe the change yourself when buyers reach out to you. Short videos provide you with the opportunity of reaching your audience quickly with less investment than other methods. Keep your video creative so that it can impress buyers.

Email Marketing

Email marketing is one of the easiest low-cost advertising methods for attracting buyers. The reason why it is preferable is that it offers the best return on your time investment. All you need to do is to send an email to your selected buyer and nothing else. But for succeeding with email marketing, you must attract buyers and it is not as simple as it sounds.

By creating a compelling style, you can attract the right buyers who will be willing to at least contact you. However, you have to make sure that you are not providing any confidential information to your buyers. Such kind of information should be exchanged only when you have made a deal with the buyer.

Efficient email marketing is actually a skill that includes writing attractive copies of sales. And you can develop it only over time. You should look at the email from the point of view of buyers as well. It can help you in finding issues and improving the email.

Social Media Marketing

We can say that anyone serious about marketing on a little budget realizes that he or she must master the art of online advertising through SMM. Although this strategy costs very little, it is quite difficult to make real tractions without having to reach out to power users and influencers.

Still, the field of social media is filled with numerous customers who are willing to purchase your business. It is just a matter for reaching out to them and finding the potential buyer to sell your business.

The process of social media marketing seems to take a serious understanding of online marketing and human behaviour for seeing any traction. And in the start, you may have to spend little money for increasing your visibility and reaching out to customers. However, it will also help in coming across all buyers and choosing the right one from them. Like any task, it needs you to work hard and when you do, it gives you returns.

Advertisement Listing

We all know that Google has a place for entrepreneurs who wish to promote either their services or their business. On search pages, web pages, and even on YouTube, there are advertisements. Do you know how much it influences those who are surfing on the internet?

Organizations and people have to pay Google for making their advertisements appear on the above mentioned platforms. It is one of the easiest and simplest methods of advertising. You can choose a specific message to appear and it will appear on different sites. Viewers who are visiting those sites will be able to see those advertisements.

It can not only increase your reach but it can also decrease the consumption of time. The reason why it is considered effective is that it is both attractive and simple. You can display your message and it will give you results. It is just as simple as that. You don’t need to have in-depth knowledge about it to make it work as well.

Moreover, it protects the confidentiality of your business as well.

Content Marketing

It can be said that content marketing is one of the most utilized methods of reaching the desired audience within a little budget. Marketers do it often through popular sites which allow almost everyone to post on them. Websites like SlideShare.net, Quora.com, Medium.com, and the new platform of LinkedIn provide entrepreneurs with opportunities for content marketing. You can even post a message regarding your decision to sell your business.

By engaging yourself in content marketing, you will get to know attraction marketing. Basically, you are attracting customers to your business by letting them know that a good business is on sale. It really is a great method of getting the word out, particularly if your business is small and new.

Referral Marketing

Referral marketing is also referred to as word-of-mouth advertising. It is one of the most low-cost and effective ways of reaching a wide audience. When buyers know that you are providing them with the right information, they will spread the information. It can be both beneficial and harmful for your business. Why is that?

Sometimes, entrepreneurs reveal confidential information about their businesses. When people spread this information, their businesses lose their integrity. For instance, if trade information is revealed then it can be utilized by competitors. You have to make sure that you are not doing anything like this. You have to display only the general information until you have a potential buyer who will really purchase your business.

Overall, all of these methods have their benefits and drawbacks if not done correctly. You just have to make sure that you are planning each and every step that you are taking.

Approximately 63% of all companies state that generating leads online or website traffic is their biggest challenge. But, why is it so challenging, and what can you do to improve results?

Before we look into how to generate leads online, let’s answer a more important question, ie. – what are leads?

There’s this common saying about how you can lead a horse to the pond, but can’t force him to drink from it.

Let’s assume the pond is your business website, the horse is your customer and water is the product you sell. Your ultimate goal is to get the customer (horse) to buy (drink) from your website (pond).

But what if you didn’t have this horse, to begin with? You’d have to go look for them or set up a system that directed dehydrated horses to your pond. That’s where lead generation comes in.

Online lead generation is all about finding these metaphorical horses and thinking of effective strategies to get them to your pond.

So, How Can You Generate Leads Online?

The virtual world literally sees 3.01 billion users. That means, 3.01 billion potential leads, waiting for you.

Here are 9 tips to help you reach them.

1. Use Social Media Wisely

Now, this might seem like it’s straight out of marketer’s 101, and who didn’t know that, right? Fair enough. But what a lot of people don’t realize is that social media is not limited to just Facebook and Instagram.

Finding the right platform to advertise and connect with prospective leads can be quite challenging.

So how do you choose the right one?

Finding Your Niche

It is of course, undeniable that those are perhaps the most effective of the platforms, in general. However, sometimes your brand might be targeting a niche audience, which would logically call for a niche platform.

To find your niche you will need to take into consideration the age groups you’re targeting, the demographic, the persona and what interests them. Millennials, for example, are notorious for their love of platforms like Instagram.

However millennial musicians might be easier to find on YouTube.

Getting Your Content Right

As a brand, you have a lot to say. You want to tell the world how great your product is, but almost nobody wants to hear that. Social media is all about finding content that is relevant and engaging to your followers, without deviating from your brand.

Timing Is Everything

Your content may now be on the right platform, targeting the right niche, but at the wrong time. Finding the right time takes a lot of research and trial and error.

2. A Visible, Accessible Website

The single most important thing for an online business is having a well-optimized website. This largely includes (but is not limited to) search engine optimization (SEO) for your site.

What Exactly Is SEO?

A good percentage of online leads are generated through organic searches alone. Search engine optimization, in a nutshell, is all about making sure your website visibility is strong. It involves a lot of keyword research, well-structured content, optimized landing pages, creating strong meta tags and descriptions.

Is Your Website Mobile-Friendly?

63% of internet users access the virtual world through their mobile phones. That’s more than a billion potential leads lost.

Creating a Fantastic User Experience

This could range from writing simple, effective copy to designing beautiful graphics. The idea is to enhance the user experience in every conceivable way. While this may sound like a complex idea its really just about making a simple, uncluttered website.

Monitoring web traffic is important to figure out whether or not your visibility is improving. If you are struggling to generate traffic, you could also consider buying an established website.

3. If They Can’t Find You, Find Them!

That being said, when it comes to reaching out via email, you have to be careful. Emailing prospective clients is especially tricky. You don’t want to be dismissed as spam or go unread.

You’ll need to go beyond a conventional promotional mail while sticking to the absolute basics.

  • An effective subject line
  • A personal touch
  • Highlight your benefit
  • Keep it short
  • A non-disruptive time

This will undoubtedly take some creativity and persistence on your part. Having a dedicated outreach team to work on prospective clients is one way to ensure consistent follow-ups and effective research.

The goal should be to collaborate with high traffic sites that are relevant to your service. E-wallet sites, offer sites and other similar platforms are a few sites you can consider to access leads in marketing.

4. Promote Your Brand

Online advertising is the fuel behind the fire. The reason digital advertising is so popular is that it’s so effective. Over the years, the multiplicity of options have increased making a cost-effective option for even small business who are still finding their ground.

Social media holds a huge percentage of the virtual population. However, while your advertisement campaigns might successfully get you a huge number of leads, they can also wind up being a bit of a disaster.

A good idea would be to run tests and trial ad campaigns to measure your success in smaller groups before you take a good, strong, swing at it.

This will help you experiment with and try out new trends while ensuring that your investments are set to maximize your profits.

Pay-per-click advertising allows you to target very specific phrases, making it easier for you to access your niche audience. This form of advertising is offered by most popular search engines like Google and Bing.

5. Get the Most out of Referrals

In a world where people have such an overwhelming number of options to choose from, you can bet that simply asking a friend is going to be their go-to.

One way to do this is to ensure that you’ve built a strong relationship with your current customers. This means having efficient customer service in place. Consistently responding to feedback, loyalty perks and following up on issues regularly is just as important as any other lead generation tactic.

If your current customers don’t like you they’re not going to recommend you.

However, with marketing, you generally need to give a little to get something in return. In addition to keeping them happy, you may have to consider offering benefits to current customers in exchange for a referral or recommendation to their friends.

For example, you might offer them credit points in return for a referral, or a discount on their next purchase. What you’re doing is creating a two-way street of reciprocity.

6. An Active Blog

What your blog post needs to be is the answer to someone else’s question. Not just any answer, a really good answer in a clutter of answers. As if that weren’t enough, even if you have everything they’re looking for they may not be able to find you.

So what can you do to fix this?

Keep Your Blog Updated!

This one is simple – the more content you have the more likely you are going to be found. A blog that is regularly updated with recent trends, ideas, and relevant information is going to seem more attractive to the average user.

Writing Simple, Readable Content

You’ve probably heard about the infamous low attention span, the bane of every content marketer’s existence. This massive influx of content makes it necessary to go above and beyond to keep someone engaged for longer than a minute.

This means your blog needs a consistent tone, format, and style that makes for a quick, simple, no-nonsense read.

It’s All in the Structure

A well-structured blog can keep users on your site for hours. Once you’ve got consistent great content, you can focus on the design. Is your blog mobile friendly? How do you subtly link your blog to your business? Don’t forget – this is all about generating those leads online.

7. Pay Attention to the Details

The details here include the consistency of your brand image across all platforms. You need a consistent USP, tone, and style of communicating in order to present a truly authentic image to potential leads.

We live in an age where the littlest things can put people off. However, the good news is the littlest things can also bring people in. Sometimes a single Star Wars reference might get someone to subscribe or follow you. A silly pun might get them to click on a link.

Simple phrases, or particularly creative design, a bit of authentic charity might earn you the trust of your audience. The point is, the world is an unpredictable place with impulsive consumers.

Online reputation management is also something you will need to consider. A single bad review can put off a hundred potential leads.

8. Embrace the World of Influencer Marketing

This works in a very similar way that referrals do. While a lot of people are wising up to marketing gimmicks, this new-age form of marketing seems to produce very real leads online for businesses.

Brands don’t really inspire trust anymore. However, trust remains a huge factor that determines whether or not people want to buy from a business. However, people have a fair amount of trust in people they know, respect and follow.

Hence, you may be able to leverage some leads by associating your brand with an influencer your audience trusts.

You’re most likely to find your influencer on social media and blogging sites than any other place. Your next dilemma might be choosing the right influencer for your brand.

In a lot of ways, micro-influencers might get you better leads than their big-name counterparts. The reason being, micro-influencers usually nurture their personal relationships with their followers, thereby, presenting themselves as more authentic.

As a business, your relationship with your influencer is crucial to the success of your campaign. Audiences often pick up on friction between brands and their influencers which does nothing to help you with your business.

9. Consider Hosting Your Own Webinar

Let’s face it, everyone loves free stuff. People love to feel like they’re getting something at a bargain. While this has to be a measured investment, if you’re somewhat of an expert in your fields, a successful webinar can substantially increase your chances of getting leads online.


Well, for one, it shows the world that you genuinely know what you’re talking about. For another, it can help you access people who are looking for answers that you can provide.

A lack of funds or budget constraints can sometimes make it difficult to invest in more effective lead generation strategies. In such a scenario, time management is especially essential to be able to appropriately analyze your results and figure out a cost-effective way to carry out your business.

All This Means Nothing Without Patience and Persistence

To be able to generate leads online, you need to be able to play the waiting game. For most people its the result of a consistent, collective effort to grow a business.

Some of you might subscribe to the idea that it is about having that one great idea that sets things in motion. However, while this may not be entirely unfounded, most “big ideas” come after years of deliberation, which goes to show that you do need some consistent effort to make it as a business.

Following these nine tips are a great way to start, and master, lead generation marketing. If you can pair these ideas with the right offline strategy, you’ll be well on your way to tapping in those leads online.

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