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Approximately 63% of all companies state that generating leads online or website traffic is their biggest challenge. But, why is it so challenging, and what can you do to improve results?

Before we look into how to generate leads online, let’s answer a more important question, ie. – what are leads?

There’s this common saying about how you can lead a horse to the pond, but can’t force him to drink from it.

Let’s assume the pond is your business website, the horse is your customer and water is the product you sell. Your ultimate goal is to get the customer (horse) to buy (drink) from your website (pond).

But what if you didn’t have this horse, to begin with? You’d have to go look for them or set up a system that directed dehydrated horses to your pond. That’s where lead generation comes in.

Online lead generation is all about finding these metaphorical horses and thinking of effective strategies to get them to your pond.

So, How Can You Generate Leads Online?

The virtual world literally sees 3.01 billion users. That means, 3.01 billion potential leads, waiting for you.

Here are 9 tips to help you reach them.

1. Use Social Media Wisely

Now, this might seem like it’s straight out of marketer’s 101, and who didn’t know that, right? Fair enough. But what a lot of people don’t realize is that social media is not limited to just Facebook and Instagram.

Finding the right platform to advertise and connect with prospective leads can be quite challenging.

So how do you choose the right one?

Finding Your Niche

It is of course, undeniable that those are perhaps the most effective of the platforms, in general. However, sometimes your brand might be targeting a niche audience, which would logically call for a niche platform.

To find your niche you will need to take into consideration the age groups you’re targeting, the demographic, the persona and what interests them. Millennials, for example, are notorious for their love of platforms like Instagram.

However millennial musicians might be easier to find on YouTube.

Getting Your Content Right

As a brand, you have a lot to say. You want to tell the world how great your product is, but almost nobody wants to hear that. Social media is all about finding content that is relevant and engaging to your followers, without deviating from your brand.

Timing Is Everything

Your content may now be on the right platform, targeting the right niche, but at the wrong time. Finding the right time takes a lot of research and trial and error.

2. A Visible, Accessible Website

The single most important thing for an online business is having a well-optimized website. This largely includes (but is not limited to) search engine optimization (SEO) for your site.

What Exactly Is SEO?

A good percentage of online leads are generated through organic searches alone. Search engine optimization, in a nutshell, is all about making sure your website visibility is strong. It involves a lot of keyword research, well-structured content, optimized landing pages, creating strong meta tags and descriptions.

Is Your Website Mobile-Friendly?

63% of internet users access the virtual world through their mobile phones. That’s more than a billion potential leads lost.

Creating a Fantastic User Experience

This could range from writing simple, effective copy to designing beautiful graphics. The idea is to enhance the user experience in every conceivable way. While this may sound like a complex idea its really just about making a simple, uncluttered website.

Monitoring web traffic is important to figure out whether or not your visibility is improving. If you are struggling to generate traffic, you could also consider buying an established website.

3. If They Can’t Find You, Find Them!

That being said, when it comes to reaching out via email, you have to be careful. Emailing prospective clients is especially tricky. You don’t want to be dismissed as spam or go unread.

You’ll need to go beyond a conventional promotional mail while sticking to the absolute basics.

  • An effective subject line
  • A personal touch
  • Highlight your benefit
  • Keep it short
  • A non-disruptive time

This will undoubtedly take some creativity and persistence on your part. Having a dedicated outreach team to work on prospective clients is one way to ensure consistent follow-ups and effective research.

The goal should be to collaborate with high traffic sites that are relevant to your service. E-wallet sites, offer sites and other similar platforms are a few sites you can consider to access leads in marketing.

4. Promote Your Brand

Online advertising is the fuel behind the fire. The reason digital advertising is so popular is that it’s so effective. Over the years, the multiplicity of options have increased making a cost-effective option for even small business who are still finding their ground.

Social media holds a huge percentage of the virtual population. However, while your advertisement campaigns might successfully get you a huge number of leads, they can also wind up being a bit of a disaster.

A good idea would be to run tests and trial ad campaigns to measure your success in smaller groups before you take a good, strong, swing at it.

This will help you experiment with and try out new trends while ensuring that your investments are set to maximize your profits.

Pay-per-click advertising allows you to target very specific phrases, making it easier for you to access your niche audience. This form of advertising is offered by most popular search engines like Google and Bing.

5. Get the Most out of Referrals

In a world where people have such an overwhelming number of options to choose from, you can bet that simply asking a friend is going to be their go-to.

One way to do this is to ensure that you’ve built a strong relationship with your current customers. This means having efficient customer service in place. Consistently responding to feedback, loyalty perks and following up on issues regularly is just as important as any other lead generation tactic.

If your current customers don’t like you they’re not going to recommend you.

However, with marketing, you generally need to give a little to get something in return. In addition to keeping them happy, you may have to consider offering benefits to current customers in exchange for a referral or recommendation to their friends.

For example, you might offer them credit points in return for a referral, or a discount on their next purchase. What you’re doing is creating a two-way street of reciprocity.

6. An Active Blog

What your blog post needs to be is the answer to someone else’s question. Not just any answer, a really good answer in a clutter of answers. As if that weren’t enough, even if you have everything they’re looking for they may not be able to find you.

So what can you do to fix this?

Keep Your Blog Updated!

This one is simple – the more content you have the more likely you are going to be found. A blog that is regularly updated with recent trends, ideas, and relevant information is going to seem more attractive to the average user.

Writing Simple, Readable Content

You’ve probably heard about the infamous low attention span, the bane of every content marketer’s existence. This massive influx of content makes it necessary to go above and beyond to keep someone engaged for longer than a minute.

This means your blog needs a consistent tone, format, and style that makes for a quick, simple, no-nonsense read.

It’s All in the Structure

A well-structured blog can keep users on your site for hours. Once you’ve got consistent great content, you can focus on the design. Is your blog mobile friendly? How do you subtly link your blog to your business? Don’t forget – this is all about generating those leads online.

7. Pay Attention to the Details

The details here include the consistency of your brand image across all platforms. You need a consistent USP, tone, and style of communicating in order to present a truly authentic image to potential leads.

We live in an age where the littlest things can put people off. However, the good news is the littlest things can also bring people in. Sometimes a single Star Wars reference might get someone to subscribe or follow you. A silly pun might get them to click on a link.

Simple phrases, or particularly creative design, a bit of authentic charity might earn you the trust of your audience. The point is, the world is an unpredictable place with impulsive consumers.

Online reputation management is also something you will need to consider. A single bad review can put off a hundred potential leads.

8. Embrace the World of Influencer Marketing

This works in a very similar way that referrals do. While a lot of people are wising up to marketing gimmicks, this new-age form of marketing seems to produce very real leads online for businesses.

Brands don’t really inspire trust anymore. However, trust remains a huge factor that determines whether or not people want to buy from a business. However, people have a fair amount of trust in people they know, respect and follow.

Hence, you may be able to leverage some leads by associating your brand with an influencer your audience trusts.

You’re most likely to find your influencer on social media and blogging sites than any other place. Your next dilemma might be choosing the right influencer for your brand.

In a lot of ways, micro-influencers might get you better leads than their big-name counterparts. The reason being, micro-influencers usually nurture their personal relationships with their followers, thereby, presenting themselves as more authentic.

As a business, your relationship with your influencer is crucial to the success of your campaign. Audiences often pick up on friction between brands and their influencers which does nothing to help you with your business.

9. Consider Hosting Your Own Webinar

Let’s face it, everyone loves free stuff. People love to feel like they’re getting something at a bargain. While this has to be a measured investment, if you’re somewhat of an expert in your fields, a successful webinar can substantially increase your chances of getting leads online.

Why?

Well, for one, it shows the world that you genuinely know what you’re talking about. For another, it can help you access people who are looking for answers that you can provide.

A lack of funds or budget constraints can sometimes make it difficult to invest in more effective lead generation strategies. In such a scenario, time management is especially essential to be able to appropriately analyze your results and figure out a cost-effective way to carry out your business.

All This Means Nothing Without Patience and Persistence

To be able to generate leads online, you need to be able to play the waiting game. For most people its the result of a consistent, collective effort to grow a business.

Some of you might subscribe to the idea that it is about having that one great idea that sets things in motion. However, while this may not be entirely unfounded, most “big ideas” come after years of deliberation, which goes to show that you do need some consistent effort to make it as a business.

Following these nine tips are a great way to start, and master, lead generation marketing. If you can pair these ideas with the right offline strategy, you’ll be well on your way to tapping in those leads online.

Like what you read? Check out our blog for more top-notch content on finance, investments, digital marketing tips, and all things corporate!

The American corporate debt is a staggering figure of $9 trillion. US companies borrow money on a regular basis and there’s a negative connotation attached to the word ‘debt’.

But there’s another side of the picture. If the companies don’t borrow money, nor take on a private equity investment, then they won’t be able to continue their operations and sustain the business for long and as a result, the national economy will collapse. So it’s basically debt that’s keeping the corporate world and the national economy going.

Now that we’ve established that debt doesn’t have to be necessarily bad, let’s dig deeper and take a look at good debt:

Understanding Good Debt

Taking debt is usually a burden for people because they’re worried about repaying it. But when you take debt to invest in assets that can yield profitability, your debt becomes good debt. You can earn from trading assets and make it a means of additional income. For example, if you buy stocks from the amount borrowed, you can earn dividends as well as profit when you sell them.

Here are some top ways you can convert debt into profit:

Invest in Leveraged ETFs

Leveraged Exchange Traded Funds (ETFs) are marketable securities that use debt to enable traders and investors to multiply the returns on a particular index fund. They’re traded on the stock exchange and amplify the returns by 200% to 300%. You can use these funds to invest in commodities, indexes, and bonds across different sectors.

However, ETFs can also work in the opposite direction and result in huge losses. But if you use a good strategy and knowledge about the financial markets, you can convert them into extraordinary profits.

Currency Trading

Currency trading—also known as Forex or foreign-exchange—is known as the buying and selling of currencies in foreign exchange markets for a profit. Two of the biggest benefits of currency trading are that you can convert a very small amount of money into significant profits in a relatively short period of time and the liquidity of Forex market, which means you can withdraw your investment any time.

Forex market is the largest capital market in the world with a daily turnover of $3 trillion and a number of people take debts for currency trading.

Real Estate

Real estate is an appreciating asset, which means its value always tends to increase over time. Many people borrow money to buy real estate, sell it at a profit, repay the debt and use the return on their investment to buy another property. They keep on repeating this cycle and earning increases profits.

You can buy a property that has a high return potential at a low price and sell them at higher prices. Real estate auctions organized by local or state governments are a great place to buy undervalued properties.

Visit our website, Money Cash and Value to explore about leveraged finance and value creation. Our educational resources will help you understand the concepts in detail so you can use debt as an investment to yield profitability.

Fiscal policies refer to how governments spend and employ taxation to influence economic conditions, such as demand for employment, goods and services, economic growth, and inflation. The government’s decisions are aimed at regulating business cycles and balancing the economy in a way that allows them to create favorable conditions that align with their overall policies and goals.

When a government uses fiscal policy to increase economic growth, it’s known as an expansionary fiscal policy. In such cases, the government runs on a deficit, meaning their spending is greater than their revenue. This is done by giving consumers and business owners tax cuts, hence encouraging them to make investments and spend more.

On the other hand, a contractionary fiscal policy involves the government decreasing spending and increasing taxes to slow economic growth and control inflation.

What does any of this have to do with me?

Fiscal policies that are made at federal levels have an impact on the decisions and day to day lives of everyone in the economy—from ordinary people to large corporations and, of course, the state itself. All economic endeavors depend on such policies, making them incredibly relevant to all stakeholders.

Fiscal policy has an effect on share markets because it impacts rates of interest, taxes on income and investment, and given the nature of fiscal policies, the decision to invest may be inhibited or encouraged. Be aware of the current government’s policies before buying shares since your personal interests may not align with the federal policy.

As investors, it’s helpful to know what your government’s current policies are in order to make decisions that could end up either making you a lot of money, or costing you heavily.

Learn more about how financial decisions are made by reading our other blogs and articles.