Statistics have shown less than 64% of small businesses have a website. This is because 35% of small business owners feel that their operations are too small to warrant websites. But is this true?
Owning a website has the potential to grow your business by a wide margin. 80% of internet users are shopping for the goods they need online. This means that you might reach people who are not just within the neighborhood you operate in.
Sometimes, your customers will order products from different states. This will help your business grow even faster than marketing yourself through traditional methods.
However, creating a website is not always a simple task. It can be time consuming and exhausting. That is why you might want to consider buying one.
Before you buy a website, there are a few things you need to be aware of. This will help you avoid costly mistakes that will derail your business.
1. Buy a Website That Is Established
You may be spending a great deal of money when making your purchases. Therefore, when you buy one, you need to make sure that it will start making money for you right away.
If it is already providing you with revenue at purchase, that is a great sign. Find an excellent website that is user-friendly and easy to navigate.
The ideal person to buy from is an individual who created a successful blog, but they have no time to maintain it and keep posting new articles.
This may be because they have an offline job or are working on yet another website in another niche.
2. The Niche
A huge mistake that people make is buying websites based on niches they do not understand. For one, you will not enjoy the process of finding and posting content you are unfamiliar and uninterested in.
Of course, you can buy one and hire someone to maintain it. Or, you can do the maintenance yourself but hire writers to come up with the content for you.
However, if you are passionate about the niche, there are higher chances that you will make more money because you will know the trends to look out for. Remember that running the website is much more than just posting content.
If you are buying a website for your business, you have to make sure that it is in the same niche. How will you post products on skin care in a website that attracts users from the construction and renovation industries?
3. You May Want To Purchase a Competitor
This is if you need to buy more than one website. Today, we have seen more prominent companies purchase the sites and social media pages of competitor companies.
The trick here is to ensure that the competitor is actually a significant threat. But do not start posting your products on this site because it might confuse customers and you will end up losing them.
4. Can It Be A Sister Website?
If you already own a website, you might still need to buy one that will be a sister website to your own. For instance, if you are in the skin care industry, you may want to buy a website that reviews the best products and applicators.
Not only is this a great addition, but it is also a great blogging strategy. Cross promoting your website can increase your customer base and tighten your brand name. You have to be careful so that you make the right choice.
5. Will It Add Some SEO Value?
Other than looking at the domain, you need to find out whether the website has some linkable content. This may not always be a legitimate SEO practice, but it certainly gets you more customers.
You need to consider whether the site already has SEO value that you can step into and get the rankings your business need, or if you can use it as a backlink to your current website.
Even if these rankings are not necessarily making you any money, they are essential. If you have specific knowledge, ranking for quality keywords can return significant profits to your business.
You also need to pull up the history and check why the person is abandoning the site. In some cases, they may have built-in URLs with spammy content and are getting penalized.
If the SEO and linking are not good, you may have to pass on that offer because it may take a lot of work to get it back up.
You also want to avoid sites that aren’t fully-fine-tuned because these have less potential for growth. You will also see that their annual and monthly ratings are not as high. So look for one where you can start reaping benefits immediately in either traffic generation or conversion optimization.
6. Know Who Is Selling
This digital era is a dangerous one. Some people will hack into website backends and claim that the sites are theirs.
They will then sell you these websites. Once the original owner gets back their control, and they almost always do, you will end up losing your money.
There are tools that you can use like Domain History, to know the ownership history and how it has changed in the past. If you notice any strange patterns, forget about buying it. These details will also come in handy after you buy.
7. Check the Details of Expenses and Revenue
This is a critical aspect to look at. Sometimes it will be simple while other times it will be complicated. But, you can always consult your business advisor or accountant to make sure that you do not miss anything critical.
Basically, you have to make sure that it is earning revenue, that the revenue is consistent, the details are real, and that it is sustainable in the long term.
Never buy a website with poorly researched content or bad English unless you have the time and money to hire a professional editor. Ensure you do your research thoroughly before making the final decision to avoid losing money.
If you need more tips on the right areas to invest your money, visit our website.